Day by Day



02 July 2008

Put your money where your mouth is...

the quackometer: 10,000 GBP if you can show homeopathy works



As we have just been debating in a prior post, not the lack of clothing on one Birtney Spears, but the general lack of clothing covering much of modern media.

The publishing of a challenge by Ernst and Singh in the United Kingdom seeks to draw out definitive proof of the efficacy of homeopathy. As detailed in this post - it is a challenge made by James Randi (albeit in a higher quantity). What is most interesting is the description of a major homeopathic manufacturer's allocation of funds. As a billion dollar company, Boiron has no appeciable R&D funding and yet spends more than 9 times the ratio in advertising and marketing than "traditional" pharmacological firms.

What is equally interesting is that with a little historical research, one will find many of the top pharmaceutical firms had (at one time) produced homeopathic remedies - until, one may infer - they realized that they didn't work.

1 comment:

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