24 January 2006
A recent post on Instapundit linked to a good article on the fall of Pacifica radio. Pacifica is an old standard network of stations who represent some cutting edge content providers.
They are falling apart. As I read the article, and having been in radio myself for a brief period (I quit my job when I found out I was working for Nazis). But Pacifica's woes are now typical of the present state of ALL media.
It matters not if you are in print, radio, TV, movies or any other "brick and mortar" media outlet. The rise of broadband distribution (internet, cable and satellite) have cracked the market irrevocably.
A consumer now has a nearly limitless range of choices. It is a known fact that when consumer choices exceed a certain numberfor an item, the consumer actually suffers a disutility of choice.
Well, as WiFi becomes more ubiquitous and satellite delivered services become more portable (think GPS, XM, Sirius) traditional "hard located" services will fall by the wayside. We will, I think, see print as you go kiosks for newspapers and periodicals.
Because, after all a PDA without a battery is a rock.